Our Approach

We use low-tech mobile engagement for open-format, recurring conversations at scale

Conversations are designed to be low-friction and non-intrusive, using voice messages, open text questions and images that respondents can complete in minutes. The same communities can be re-engaged frequently, building understanding over time.

We capture data directly from respondents, removing the quality issues and bias that arise when research passes through intermediaries. Built-in integrity controls such as response timing checks, sentiment flagging, and human spot-checks of voice recordings mean the data we deliver is accurate, auditable, and genuinely representative.

WhatsApp is our primary engagement channel in most markets, where it dominates as the preferred communication platform among digital users, with penetration exceeding 90%. Where WhatsApp penetration is lower, we deploy Telegram, IVR, or enumerator-assisted approaches, maintaining reach across even the hardest environments.

And a structured analytical workflow to turn those conversations into clear, actionable intelligence

By combining low-tech mobile engagement with AI-assisted analysis, we deliver high-quality intelligence at a fraction of the cost of traditional research. This makes rigorous insight accessible to organisations working with constrained budgets, and to those who need to learn quickly and frequently.

For recurring engagements, insights are updated on a regular cycle. For bespoke research, delivery is typically within one to three weeks. This pace makes it practical to work with large volumes of unstructured data without sacrificing depth or accuracy.

We have developed a methodology that replicates the core functions of a human research team, at a fraction of the time and cost. At every critical stage, a human reviewer remains in the loop to ensure data integrity, contextual accuracy, and analytical rigour.

Our analysis feeds into forecasting and scenario-planning engines, moving insight beyond description and into decision support. Organisations can model potential outcomes, stress-test assumptions, and plan with greater confidence.

Leveraging mixed-method data visualisation to make our insights accessible to all

We present findings in ways that are clear, compelling, and built for the people who need to act on them, whether that is a programme officer reviewing a single cohort or an executive scanning trends across a portfolio.

Our interactive partner dashboards give organisations a live view of their data. Results can be segmented by cohort, tracked over time, compared across engagements, and exported on demand. Findings are navigable at summary level or drilled down to individual responses, making them equally useful for strategic oversight and detailed analysis. Alongside private partner dashboards, we also publish openly accessible dashboards sponsored by ecosystem partners, making aggregated insights available to the wider sector at no cost.

Where findings carry weight that numbers alone cannot convey, we create data narratives, combining quotes, context, and visualisation to produce outputs that inform and tell the stories data alone can't.

Beat trackers offer a streamlined view of how key indicators are moving over time. Lighter than a full dashboard, they are designed for speed and clarity, making it easy to spot shifts, flag concerns, and share progress with stakeholders at a glance.

Used by

Our work sits at the centre of decisions that affect millions of people across the Global South. We serve a wide range of partners, each with different needs, but a shared requirement for intelligence that is timely, representative, and grounded in community experience.

Investors use our insights to track portfolio performance and community outcomes on a recurring basis, moving away from point-in-time studies toward allocation decisions backed by longitudinal evidence.

Philanthropists rely on our data to monitor programme impact between formal evaluation cycles, with the continuous evidence needed to course-correct while there is still time to make a difference.

Corporations use our intelligence to stay close to customers in markets that move fast, informing product development, brand health, and market entry with affordable, recurring research that traditional methods cannot match on speed or cost.

Researchers and policymakers draw on our panels to access representative, longitudinal data from communities that are difficult to reach through conventional methods, building an evidence base that genuinely reflects lived experience.

Sector implementers use our trackers to monitor what is working, what is being adopted, and where delivery is falling short, with findings arriving regularly enough to act on rather than just report.